Kuwait SC
Kuwait SC Rebrand
Project Brief:
The purpose of this project was to present the club with a modern logo redesign without sacrificing the history and culture of the club. The logo was more of a refresh, the approach was to present to the club a brand new fresh approach to merchandising and jersey design using this newly refreshed logo.
Scope of Work:
Kuwait Sporting Club (Arabic: نادي الكويت الرياضي) is a Kuwaiti professional football and basketball[1] club based in Kuwait City. The football team has won the Kuwaiti Premier League 15 times, with the most recent one coming in 2018–19. Kuwait SC also have 47 trophies to their name in Kuwaiti Club Football history. Kuwait SC plays in the Al Kuwait Sports Club Stadium, in Kaifan, which is the 5th largest stadium in Kuwait. Kuwait SC is the first Kuwaiti club to ever win an Asian title that is, the AFC Cup in 2009, 2012, 2013. Kuwait SC is also one of the first sports club to have been established in Kuwait.
- Wikipedia
The Idea
I believed that the current logo was an aspect of the club's history from its inception. Therefore, the logo redesign approach that I wanted to use was more of a refresh. Taking elements from the current logo, and twisting and turning them into a more modern rendition. Incorporating elements of the three rings, the sun and the inception of the club was the main target. All whilst keeping the club colours, culture and identity intact. This was the approach I wanted to present.
The club, especially under its new resurgence to winning ways has been looked at as a force to be reckoned with in the Kuwaiti Premier League. With a club growing at such a successful rate, it only made sense that the new presented branding be applied in a way to benefit the club. Such as advertising, merchandising and new jerseys. With its resurgence in popularity, merchandising can prove to be a very profitable Endeavour, especially with an updated look and feel to meet modern tastes. Below are the mockups of the jerseys, F&B, advertisement (in this case a bus advertisement example) and merchandise incorporating this new style, taste and brand.
