ZAIN eSports

In 2017, I spearheaded an innovative initiative at our company, which came to be known as the Innovation Program. This program was designed to empower our employees to pursue novel projects or explore potential business avenues while taking complete ownership of their endeavors. The fundamental objective of this program was to provide a platform for employees to conceptualize, strategize, and execute their projects with the support of our organization.

Upon identifying a promising project in 2018, I conceived the idea of creating a regional esports powerhouse that would foster and organize gaming tournaments and leagues for enthusiasts across the region. Our vision was to establish an infrastructure that would enable amateur and grassroots players to develop and flourish into professional esports players. Recognizing the potential of this project, we actively sought a prominent telco to partner with us, and after extensive negotiations, we found the ideal collaborator in Zain.

(We invite you to download the public pitch deck we used during the business development process with various telcos in the region by downloading the following PDF.)

Undoubtedly, this project was not without its challenges. As we began to prepare for collaboration and launch, we were suddenly hit by the global Coronavirus pandemic. The unprecedented circumstances made it exceedingly difficult to devise a strategy and bring all stakeholders together remotely. However, despite the unexpected hurdles, we were able to achieve remarkable success.

In fact, one could argue that the pandemic, while making operations more difficult and sluggish, ultimately worked in our favor as it coincided with the gaming industry's exponential growth. The surge in demand for online gaming during the pandemic allowed our business to flourish even further. By navigating the difficulties with resilience and adaptability, we were able to capitalize on the opportunities presented by the challenging circumstances and achieve our goals.

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