The Science
of Scaling
Digital Products.

In 2017, I spearheaded an innovative initiative at our company, which came to be known as the Innovation Program. This program was designed to empower our employees to pursue novel projects or explore potential business avenues while taking complete ownership of their endeavors. The fundamental objective of this program was to provide a platform for employees to conceptualize, strategize, and execute their projects with the support of our organization. Upon identifying a promising project in 2018, I conceived the idea of creating a regional esports powerhouse that would foster and organize gaming tournaments and leagues for enthusiasts across the region. Our vision was to establish an infrastructure that would enable amateur and grassroots players to develop and flourish into professional esports players. Recognizing the potential of this project, we actively sought a prominent telco to partner with us, and after extensive negotiations, we found the ideal collaborator in Zain. (We invite you to download the public pitch deck we used during the business development process with various telcos in the region by [downloading the following PDF](https://cdn.prod.website-files.com/66c8ba6cd0ad61e4b10e4cbe/66d07dcf89a6539504fb2541__eSports_ProjectBrief_ReducedFileSizeVersion.pdf).)

I took it upon myself to vibe-code my way to a tool that I could use on a daily basis. The Story Points Calculator is a Progressive Web App (PWA) designed to assist Agile development teams in estimating story points during planning poker sessions. This tool provides a structured approach to breaking down and evaluating user stories based on multiple complexity factors. I also use this tool as a product manager to pre-plan my roadmap for the coming cycles. I apply the same general questions to product features when asking developers from a high level about the features I want to build and it significantly helps me plan the cycle ahead. ‍ [Visit Now](https://www.storypointcalculator.com) ‍

This was a project in which we were brought on as consultants to help improve time of completion of the branding department’s branch audits. We took a mainly paper-based process, and created a digital platform in which all stakeholders can benefit from reduced time to completion and improved usability. The application consists of two main sections. The dashboard where audits are created, distributed, approved and analyzed (through a fully automated, custom analytical dashboard) and an audit section in which staff can partake in creating branch audits via their mobiles or tablets through our platform. Please do note, that all images in this project are not the final designs, these were the proposal mockups. I opted not to do this in protection to privacy of information not to be displayed online. A lot of sensitive data has also been redacted in respect to the client.